Originally aired on “The Fox News Rundown,” August 28, 2024

John Thomas, Managing Director at Nestpoint—an industry-leading government relations and advisory firm focusing on international business and trade—was recently featured on The Fox News Rundown. In an in-depth discussion on the 2024 presidential race, Thomas provided strategic commentary regarding campaign fundraising, advertising strategies, and the shifting landscape of voter outreach.

During the segment, Thomas highlighted the record-breaking fundraising numbers and underscored the importance of understanding acquisition costs for political donations. “We don’t yet know how much campaigns spent on advertising to recruit new donors,” he remarked, noting that assessing the true return on investment is crucial for sustainable campaign strategies. Thomas also explained how each major candidate’s voter coalition influences their preferred media mix—pointing out that Kamala Harris’s campaign prioritizes digital channels to reach younger, cord-cutting audiences while Donald Trump’s camp, aiming to retain a more traditional voter base, allocates a greater share to television.

Thomas further emphasized how modern campaigns contend with rising inflation and the soaring costs of traditional media—including print, postage, and television—while still needing to invest heavily online. “Most Americans will be inundated with ads. But big brands, whether commercial or political, are still made on television,” said Thomas, offering Nestpoint’s perspective on balancing old and new platforms effectively.

Nestpoint showcased its strength in actionable policy guidance and public affairs strategy through Thomas’s participation. As a trusted advisor to international businesses, government entities, and political campaigns, Nestpoint’s commitment to helping clients navigate complex political landscapes was evident in Thomas’s analysis of campaign branding, voter targeting, and the influence of Super PACs.

For the full segment and transcript, please visit Fox News Rundown’s website or consult the original broadcast aired on August 28, 2024.

About Nestpoint

Nestpoint is a leading government relations and advisory firm with a focus on international business and trade. Our team of experts provides strategic counsel to organizations seeking to engage effectively with policymakers, manage regulatory challenges, and grow their global footprint.

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